Services

You, or one of your small team are managing the brand’s website without a background or training in ecommerce.

You’ve learnt on the job and have a reasonable understanding of Shopify but know there is much more you could be doing to grow your business. Maybe the day-to-day running has grown to a level that is no longer manageable and the time could be better spent doing the things only you can do for the brand.

However you don’t currently have the budget, or the need, for an in house ecommerce manager.

How I can help you

Working with you and the team I can:

Set up and produce reports

Manage the day to day trading of your website

Help bring in external partners

Review your current processes

Plan and manage projects and campaigns

Produce written content and create image assets

You know that Shopify and Squarespace are designed to be user friendly, and you are used to taking on challenges outside your comfort zone, but setting up a website seems like an overwhelming task.

As a small business owner you have limited time and may lack the technical knowledge to create a website yourself, but you’re not currently in the position to pay an agency.

How I can help you

I offer the reassurance of someone who has worked across multiple ecommerce sites to support you, make sure you haven’t missed anything and be available as a sounding board to check in with while you’re setting up your website. This will be tailored to you but will involve:

Providing lists of the information you need to gather to set up your website.

Helping you with elements of the set up you don’t feel confident with.

Using shared documents we can review together.

User testing before launch.

Advising on an after launch plan with next steps.

You are unhappy with your current website and know that there are improvements that could be made to make it more appealing, easier to shop and perform better.

You lack the time and technical expertise to look at the performance of the site and have ideas for other improvements but don’t know the logical place to start.

How I can help you

I can offer an audit of your website content, customer journeys and technology to identify quick improvements and longer term updates.

Following this, I’ll provide a collaborative spreadsheet identifying issues, resources required, complexity and business benefit. This, and the accompanying summary, will serve as an actionable to-do list and give you clarity.

You are doing basic email marketing but don’t have anyone to manage it and take it to the next level. Email doesn’t feel aligned with the rest of your brand communications and you know that you could be doing more to keep in touch with your customer base who are engaged and loyal.

You may be wondering if the email provider you’re using is the best one for you and you definitely want to be more focused and strategic but aren’t sure where to begin.

How I can help you

As a Klaviyo specialist with experience in Mailchimp, Mailerlite, Shopify Email and Dot Digital I can review your current platform and help you decide if it’s right for your business.

Based on your goals, I can set up new email automations and review any existing ones.

I can also manage your ongoing email campaigns, creating or adding to a collaborative marketing calendar, setting up templates and documenting processes to create user guides and useful references for future campaigns.

I can segment your customer database to ensure communications are going to the most relevant customer whilst implementing strategies to continue to grow your database.

You have a larger project planned, for example launching subscriptions or redesigning the look of your website. You either need help planning and implementing it or you have a plan in place but you and your team are at full capacity running and managing your business.

How I can help you

I can help you put together a project plan, working out who, when and how things will get done. I’ll go through all the details to ensure you don’t miss anything, liase with any external partners and manage the project to completion if needed.

You keep coming back to the same issues or ideas but are unsure about how to move these on.

You’re clear on what you want to prioritise but need a fresh perspective and some expert advice to allow you to take the next step.

How I can help

I can offer advice on one or two key areas which you want to focus on, giving you insight into quick wins, practical next steps and how to take these areas further.