Hi, I’m Elin.

Ecommerce & digital marketing consultant.

Fractional ecommerce manager.

Shopify & email marketing specialist.

Great communicator.

Spreadsheet enthusiast.

About me

I work with creative and innovative brands to deliver inspiring online experiences and email communications. 

I have over 12 years experience in ecommerce, working mainly with small and medium sized businesses.  I love to partner with founder-led brands and small teams who are passionate about their products.

I’m a Shopify specialist with experience in Squarespace, WordPress and Woocommerce.

I’ve been a part of multiple website build and redesign projects and I have a good understanding of SEO best practice, UX design and photography and other image requirements.

I create marketing emails and automated emails, such as welcome and customer re-engagement flows, using Klaviyo, Mailerlite, Shopify Email and other providers.

I can plan and manage projects and campaigns, working efficiently with developers and external partners.

I’m a great communicator who is happy to fit in with your team, with experience supervising and mentoring.

I’m creative, with a background in design and sidelines in floristry and illustration.

What I can do for you

  • Create a Shopify or Squarespace website for you.

  • Provide guidance to get your own website up and running.

  • Audit and optimise your website and manage it on an ongoing basis.

  • Advise on, and implement, ecommerce strategy.

  • Plan and advise on marketing strategy.

  • Design and create marketing and automated emails.

  • Plan, create and improve your content.

  • Provide short consultations for quick improvements or troubleshooting.

  • Work alongside your team.

  • Provide extra support on a short term project.

Recent projects

Some examples of projects I have been involved in recently.

Please get in touch to find out more.

The Flower Yard florist

The Flower Yard

A Squarespace build for a wedding florist.

Knot to knot

Knot to Knot

A Shopify build for a kids knitwear brand.

The Online Greengrocer

Email templates and an email marketing user guide for an online fruit and vegetable retailer.

Home Hub UK

Home Hub UK

Shopify content creation and website optimisation for a furniture brand.

What my Clients Say

Emily Whittle, Co-Founder and Director at Emily and Fin

“Elin is extremely well organised with a great level of communication. We enjoyed having her as part of our team and would highly recommend!”

Chloe Bingley, Founder of Knot to Knot

“A consultation with Elin provided exactly what I needed to take my brand from instagram to selling on Shopify - so helpful.”

Interested? Let’s talk.

I’m based in Berkshire and available to work remotely with in-person meetings in London and the South East.

References

I’m happy to provide references, please get in touch.